Like any other good strategy, your marketing data strategy needs to be planned out as well, to ensure you’re not only tracking what’s important, but also know why is it important and how much value does it bring to your brand. In a nutshell, a measurement plan is a document that translates your top-line business objectives into metrics and dimensions you can measure on your website. It provides a framework not only for a customised configuration of your web analytics, but also forms a vital part of your wider digital marketing strategy. This then determines how your digital channels best play together to achieve your KPIs.
Outline the top-line business objectives, identify strategies and tactics to support the achievement of those objectives and define the KPIs for each of those objectives
Translate business objectives into detailed measurable performance metrics, decide segmentation strategy based on specific use cases
An audit of the existing GA configuration will outline the gaps and indicate any additional tracking that is required, which we help you set up
Different stakeholders will need different reports, we help you create automated dashboards and summary reports for each
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